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1. Who We Are

Boswell Wildlife Photography is a sole trader business operating from Scotland, providing guided wildlife photography trips, expeditions, and workshops across the UK and Europe. All contracts are made under the jurisdiction of Scots Law.

For the purposes of data protection law, we are the data controller of the personal information we collect about you.

 

Contact details:

Boswell Wildlife Photography

Scotland, United Kingdom

Website: www.boswellwildlifephotography.com

 

2. What Personal Data We Collect

We may collect and process the following categories of personal information:

 

a) Information you provide to us

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• Your full name

• Email address and telephone number

• Postal address

• Health and medical information relevant to your participation in our trips and workshops (see Section 3)

• Dietary requirements

• Emergency contact details

• Enquiry and correspondence details

 

b) Information collected automatically

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• Website usage data collected via Google Analytics (see Section 6)

• IP address and browser/device information

• Pages visited, time spent on site, and referral sources

 

3. Health & Medical Information

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Because our trips and workshops take place in remote and sometimes physically demanding environments, we ask participants to share relevant health and medical information before travel. This may include:

• Details of any medical conditions, disabilities, or mobility considerations

• Medication requirements

• Fitness levels and any activity limitations

• Allergies

 

This information is collected solely to ensure your safety and wellbeing during our trips. It is treated as special category sensitive data under UK GDPR and is processed on the legal basis of your explicit consent, or where necessary to protect your vital interests.

Health information is kept strictly confidential and is not shared with third parties except where required for your safety (for example, with a local guide or medical professional in an emergency).

 

4. How We Use Your Personal Data

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We use the personal information we collect to:

• Process your enquiry, reservation, or booking

• Communicate with you about your trip or workshop

• Ensure your safety and welfare during our expeditions

• Send you relevant pre-trip information and itineraries

• Manage our business and keep financial records

• Respond to any complaints or queries

• Improve our website and services using anonymised analytics data

 

We will only use your personal data for the purposes for which it was collected, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.

 

5. Legal Basis for Processing

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Under UK GDPR, we process your personal data on the following legal bases:

• Contract: processing necessary to fulfil a booking or reservation you have made with us

• Legal obligation: where we are required to retain records for legal or tax purposes

• Legitimate interests: to improve our services, respond to enquiries, and manage our business

• Explicit consent: for the processing of health and medical information (special category data)

 

6. Google Analytics

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Our website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect anonymised data about how visitors use our website, including pages visited, time spent on site, and how you arrived at our site.

This data is used solely to help us understand and improve our website. It does not identify you personally. The data is processed by Google in accordance with their privacy policy, which can be viewed at www.google.com/policies/privacy.

You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

 

7. Social Media

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We maintain a presence on social media platforms including Facebook and Instagram. If you interact with us via these platforms — for example by sending us a message, commenting on a post, or following our page — those platforms will process your data in accordance with their own privacy policies.

We do not control how social media platforms use your data. We encourage you to review the privacy policies of any social media platforms you use.

We will never share your personal contact details or booking information via social media.

 

8. Who We Share Your Data With

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We do not sell, rent, or trade your personal information. We may share your data with:

• Local guides, accommodation providers, or transport operators where necessary to fulfil your booking — only the information they need to provide their service

• Emergency services or medical professionals in the event of a safety incident

• Google LLC (anonymised analytics data only — see Section 6)

• Our accountant or legal advisors, where required

 

Any third parties with whom we share your data are required to keep it confidential and use it only for the purposes for which it has been shared.

 

9. How Long We Keep Your Data

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We retain your personal data only for as long as necessary for the purposes for which it was collected, or as required by law. In general:

• Booking and financial records are retained for 6 years in accordance with HMRC requirements

• Health and medical information is deleted within 12 months of your trip or workshop taking place

• Enquiry correspondence is retained for up to 2 years

• Website analytics data is retained in accordance with Google Analytics' data retention settings

 

10. Your Rights

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Under UK data protection law, you have the following rights:

• Right of access: to request a copy of the personal data we hold about you

• Right to rectification: to ask us to correct inaccurate or incomplete data

• Right to erasure: to ask us to delete your data in certain circumstances

• Right to restriction: to ask us to limit how we use your data

• Right to data portability: to receive your data in a structured, commonly used format

• Right to object: to object to our processing of your data where we rely on legitimate interests

• Right to withdraw consent: where processing is based on consent (e.g. health data), you may withdraw it at any time without affecting the lawfulness of prior processing

 

To exercise any of these rights, please contact us using the details in Section 1. We will respond within one month of receiving your request.

 

11. Cookies

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Our website uses cookies to support Google Analytics functionality. Cookies are small text files placed on your device that help us understand how our site is used.

You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website. For more information about cookies and how to manage them, visit www.allaboutcookies.org.

 

12. Data Security

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We take the security of your personal data seriously and have appropriate technical and organisational measures in place to protect it against unauthorised access, loss, or misuse.

However, no method of transmission over the internet or electronic storage is completely secure. If you have any concerns about the security of your data, please contact us.

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13. Jurisdiction & Governing Law

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Boswell Wildlife Photography is based in Scotland. This privacy policy and all matters relating to the processing of your personal data are governed by the laws of Scotland. Any disputes shall be subject to the exclusive jurisdiction of the Scottish courts.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

14. Right to Lodge a Complaint

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If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.

ICO website: www.ico.org.uk

ICO helpline: 0303 123 1113

 

We would, however, appreciate the opportunity to address your concerns before you contact the ICO, and ask that you contact us in the first instance.

 

15. Changes to This Privacy Policy

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We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website. We encourage you to review this policy periodically.

This policy was last updated on 25 February 2026.